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Serif sold to Canva
Serif, the company producing the Affinity suite of design software many here like, sold to Aussie company Canva, producer of a suite of online, subscription based, design packages.
Statement by Serif CEO
Michael Tsai has some reactions
My first reaction: Hmm, Affinity 3.0 will be subscription based, available sooner than you may want. In a couple of years… sorry, only available online… requires Chrome. And: close to the release of MacOS.next, a major version release. Current version has some “glitch” that prevents it to work reliably on macOS.next.
Been there saw the movie…
Where is that emoji for a solar powered submarine when you need it ?
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#2 2024-03-27 09:08:05
- Algaris
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- From: England
- Registered: 2006-01-27
- Posts: 557
Re: Serif sold to Canva
Yeah, I saw that. I hope they stick to the current pricing model and perpetual licenses. I could at least use Pixelmator Pro if they switch to a subscription. I’m not sure where I’d go for a replacement to Affinity Publisher though.
From the Serif FAQ
There are no changes to our current pricing model planned at this time, with all our apps still available as a one-off purchase. Existing Affinity users will be able to continue to use your apps in perpetuity as they were originally purchased – with plenty of free updates to V2 still to look forward to!
I noticed the no changes to our current pricing model planned at this time. I realise they have to say this but it doesn’t hold me with confidence. Time will tell I guess.
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Re: Serif sold to Canva
phiw13 wrote #336968:
Been there saw the movie…
Amen, brother.
I’m as wary as most people when it comes to pledges being made by acquired companies, but have a look at this: affinity.serif.com/en-gb/press/newsroom/affinity-and-canva-pledge/
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Re: Serif sold to Canva
Very much hoping this will work out in the end as announced today, by a person who’ll be very elsewhere when his actual promises vanish into corporate reality.
Which I say as a person still using Lightroom 6.14, the last release with a perpetual buy-once licence.
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Re: Serif sold to Canva
wet wrote #336974:
Very much hoping this will work out in the end as announced today, by a person who’ll be very elsewhere when his actual promises vanish into corporate reality.
I hope that this is not yet another good software suite falling victim to #enshittification and a license model moving from perpetual to monthly subscription.
I have backed up all my installs of the V2 suite. And then hope I can coast for another couple of years. …
…. texted postive
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Re: Serif sold to Canva
This just in:
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Re: Serif sold to Canva
wet wrote #336974:
Which I say as a person still using Lightroom 6.14, the last release with a perpetual buy-once licence.
I am patiently waiting for an Affinity-flavour remix of Lightroom. The HDRI workflow in Photo is mind-bogglingly good.
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Re: Serif sold to Canva
On this topic I have “talked” to Affinity’s customer support chatbot in FB in the past. See below if you are interested.
March 03, 2022
Me:
Currently, I still use Adobe Lightroom 6.14 as I hesitate to subscribe to the Adobe Cloud. Alas, Lightroom is ageing and it shows.
As I am also a user of Affinity Photo and Affinity Designer I keep on wondering whether Affinity is planning to release a product which caters to the Lightroom user base, featuring library management and raw editing.
Would you mind sharing Affinity’s thoughts on this topic please?
Affinity:
You will be pleased to know that a Digital Asset Manager is in our future plans and early work has begun, although at this time there is no firm timescale for when it is likely to become available.
[crickets…]
March 09, 2024
Me:
Would you mind sharing the current state of Affinity in the digital asset management arena?
Affinity:
We don’t currently offer a DAM, but we’d like to in the future.
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